BY INDUSTRY WE THRIVE. SAM. GIDEON ONE PRICE CLOTHING. GENTS' FURNISHING GOODS HOUSE.
Huntington, WV: c. 1915. Printed folio broadside, 20" x 29-1/2", some wrinkling and dusting. Good+.
This trade broadside advertises, with illustrations, the "One Price Clothing" sold at Samuel Gideon's Men's Clothing and Furniture Store, established in Huntington, West Virginia in 1915. Illustration at center depicts two lines of customers outside the storefront. At left, a shabbily-dressed array of men and boys awaits entrance to the Gideon Building, beneath a banner reading, "We Are / Going To / Be / Clothed," while at right, their sophisticated counterparts, clad in the latest men's fashions, emerge, bearing a banner reading, "How Do / We Look / Now?" On either side of the illustration is a well-dressed gentleman, testaments to the sartorial elegance of the store's clientele.
Samuel Gideon (1836-1923), born in Germany, immigrated to the United States in 1856. He enlisted on August 20, 1861, with Co. G, 27th Illinois Infantry, and rose to the rank of Captain. After the war he moved to West Virginia, where he became a prominent merchant and civic leader. In 1915, he commissioned Huntington-based architect Edwin Alger to design the Arts and Crafts style Gideon Building, which housed the Men's Clothing and Furniture Store until his death in 1923. Item #37235
Price: $500.00